Unfortunately, abuse is something that happens to people all over the world. Even worse, is that children are also subject to abuse, and may of them (being children), have no simple way to get help. They either can’t access the resources or aren’t even sure what is available or how to get help. A Spanish organization, Aid to Children and Adolescents at Risk Foundation (ANAR) has decided to address this issue in a real creative way. They have placed ads in public (like bus stop posters), that display 2 versions of an ad – and depending on whether you are a kid or an adult, you will see two different versions. Adults will see a poster of a child and a message that reads “sometimes, child abuse is only visible to the child suffering it”. The kid will see a different (even secret if you will) version of the same photo of the kid with bruises and a message that instead reads “if somebody hurts you, phone us and we’ll help you” alongside the phone number for the organization. ANAR is addressing the issue that sometimes the person causing the abuse in a child’s life may be with them, and so how to you empower a child, and even more simply, provide the child with the information (without the adult knowing) on how to get help. Check out the short video below and see how it all works.